Are mid rise apartment developments (eg under 8 stories) more cost efficient to develop therefore more affordable compared to the service infrastructure costs of high rise apartments. Should they be the model do deliver infill development in inner city areas? They would be even cheaper in Australia if developments were able to obtain building code compliance for timber framed construction for developments up to 5 stories that is allowed in the USA.
Posted by Jack — May 9, 2011 @ 9:20 pm
Well, does it read up or read down…
Wayne Hunt from Hunt Design (USA) on SEGD Talk notes that “historically, vertical typography (that in which the base line has been rotated to vertical) was applied ‘reading up,’ in most European or classic ’Swiss’ applications. Vignelli used the ‘reading up’ layout on his seminal NYC subway signage in the ’70s, and one can find numerous similar examples, including John Follis’ important 1973 Atlantic Richfield Plaza (on which I had the privilege of working, as a very young man). However, US applications have tended to be ‘reading down’ — I think it was tough enough to sell clients on vertical, let alone not having the name start at the top. As a parallel, back in the day, many European books had spine typography ‘reading up’ — check the older books in your library, but US books have historically read top to bottom.”
What is generally considered a definite sign design ‘no-no’ is to vertically rotate and stack the letters such as;
Posted by Jack — May 9, 2011 @ 9:06 pm
