‘Australia Unlimited’ new marketing brand...
From ABC News Online. Federal Trade Minister Simon Crean has announced the phrase “Australia Unlimited” will be used to market Australia overseas.
The branding exercise was decided on last year and the Federal Government has allocated $20 million to promote it over the next four years.
The Government’s Brand Australia website says the aim is to “better position Australia as a global citizen, global business partner and world class destination.” Mr Crean says the promotion will be launched at the Shanghai Expo in China next week.
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