The new ‘brisbane’ brand has no soul. Apparently it is the outcome of thousands of interviews and workshops – but clearly it is an example of brand theory and market research gone wrong!
How annoying is it that you cant download any of the information without signing in first. Who has time to sign up? Not me.
You say that it was market research gone wrong MK? Perhaps they should have interviewed Anna Bligh, but she would be too busy LOOSING Master Chief Australia to participate.
I like the colour options, but I think a white version would be a more accurate representation of Brisbane/Queensland.
Comment by Drew Watson — October 28, 2009 @ 1:46 pm
What does it mean? “New World” city or new “world city”. The first is uninspiring and the second untrue. Perhaps the amibiguity is intentional? It can mean both or neither.
The new ‘brisbane’ brand has no soul. Apparently it is the outcome of thousands of interviews and workshops – but clearly it is an example of brand theory and market research gone wrong!
Comment by Michail Kowal — October 27, 2009 @ 10:03 pm
How annoying is it that you cant download any of the information without signing in first. Who has time to sign up? Not me.
You say that it was market research gone wrong MK? Perhaps they should have interviewed Anna Bligh, but she would be too busy LOOSING Master Chief Australia to participate.
I like the colour options, but I think a white version would be a more accurate representation of Brisbane/Queensland.
Comment by Drew Watson — October 28, 2009 @ 1:46 pm
What does it mean? “New World” city or new “world city”. The first is uninspiring and the second untrue. Perhaps the amibiguity is intentional? It can mean both or neither.
Comment by Ross — October 31, 2009 @ 11:23 am